According to a postmodern thinker, there is always a way to go beyond YES and NO. As prolific as he's, Edward de Bono, an advocate of lateral thinking, introduced this new concept called "PO". Edward de Bono is an advocate of lateral thinking. He encouraged us to break the routine and evolve our ideas into new avenues. Thus, we inherited his beliefs and created a world of home goods that combine creativity and functionality. Cooperated with different designers around the world, PO:'s concept lies in every new product with creative, artistic and functional features on the basis of the “Po” concept and the innovation it represents. For every design you see, there is a whole array of unseen possibilities behind it. Since the establishment of the brand in 1999,
PO: products have been distributed to over 20 countries worldwide, including the China, UK, USA, Germany, Italy, Russia and Australia, etc. In PO, every product is a matter of cogitation. We usually judge aspects regarding beauty, belief and stance. It is this contemplation that we all know as the vertical thinking, our most common cognitive habit. Each one of us relies on such reasoning to assess; but it comes to innovation, it takes a lot more endeavour than just logical interpretation. Edward de Bono always upheld fresh perspectives, hence he has introduced a concept, a new word: "PO". PO is a vivacious prospect towards our inspirations. With PO, thoughts do not have any kind of negative objections; it is a process that encourages us to dive deep to discover any potential hidden possibilities. New definition of functionality It's time to change your thinking. PO:'s product design concept is transcending our lifestyle and taking us ahead into a savvy future, with a progressive vision. The design perspective of PO: lies in simplicity. It’s an essential mandate for us to present designs that are uncluttered and refined. PO: values ingenuity, the core part of every single design, providing a new definition of life for the enjoyment of experience.