When we started our agency, the word "event" did not even exist in Germany. Inspite of that, everything started with Coca Cola's 100th anniversary, and that certainly was an event. We are proud to have started out with one of the greatest brands there is. Anniversary events are our secret favorite, since they require the entire knowledge, the entire range of communication while focusing on the emotional experience. Many anniversaries were to follow, ranging from Aspirin to Quelle, from König Pilsener to LVA, from Aiwa to Schering, including the anniversary of The Pill, as well as many others.
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